And if you thought MS Dhoni in an engine oil advertisement with propaganda of his nuances of drinking milk everyday was a well thought ad campaign (selling both the product and supplementary milk products), you have not seen it all.
Dada is being featured on the Bengali Tanter Sari in Katwa, Burdwan. "We are making about 150 pieces with Sourav Ganguly in action featured on those. We hope the Sourav saris would be in demand," said a handloom weaver at Katwa. You sure do, and I see all ladies rushing to the shops to catch the latest sensation in action depicted not in posters and banners but the all humble sari. Now, this is what is considered to be a bright selling proposition. “Aam ke aam, guthliyon ke daam”, the saris selling like hot cakes and ladies holding their head high in Pride and Honour, in support of their beloved Dada.
O Sourav, a salute to your uncompromising fan following! I am sure you will be all pleased, wrapped around beautiful ladies, which will add to your passion and belief to win matches for India. We shall support you in this WC and always by wearing the 6 yards religiously in all your forthcoming games.
1 comment:
I think this is the best the Indian team can do right now. I bet with all the money dumped into advertising these companies can make these people do anything after they're kicked out of the worldcup at this stage.
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